{"id":7496,"date":"2023-12-13T16:51:20","date_gmt":"2023-12-13T15:51:20","guid":{"rendered":"https:\/\/jessicalongo.it\/?p=7496"},"modified":"2026-07-02T15:31:59","modified_gmt":"2026-07-02T13:31:59","slug":"succus","status":"publish","type":"post","link":"https:\/\/jessicalongo.it\/it\/portfolio-it\/succus\/","title":{"rendered":"succus. Comunicazione | Campagne pubblicitarie, siti, print"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7496\" class=\"elementor elementor-7496 elementor-7495\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-111f386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"111f386\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5a4504\" data-id=\"c5a4504\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c76bc57 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c76bc57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dal 2017 affianco come freelance <a href=\"https:\/\/succus.info\/it\" target=\"_blank\" rel=\"noopener\">succus. comunicazione<\/a>, agenzia pubblicitaria di Bolzano. Il mio compito: <strong>adattare per il target di lingua italiana<\/strong> i contenuti e le campagne pubblicitarie creati originariamente in tedesco.<\/p>\n<p>In altre parole: <strong>copywriting per il target italiano partendo dall&#8217;originale in tedesco<\/strong>. In gergo: transcreation.<\/p>\n<p>Negli anni, il team di succus. mi ha affidato l&#8217;adattamento dal tedesco di<strong> campagne pubblicitarie e di diverse tipologie di testi pubblicitari<\/strong>, sia print sia digitali. Ecco quali e, pi\u00f9 sotto, un paio di esempi concreti:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57df977 elementor-widget elementor-widget-text-editor\" data-id=\"57df977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"#dettaglio-campagna-locanda-sudtirolese\">campagne pubblicitarie<\/a> (online, offline, out-of-home)<\/li>\n<li><a href=\"#dettaglio-sito-gran-buel\">siti web<\/a>, landing page, pre-siti<\/li>\n<li>payoff e claim<\/li>\n<li>google ads e social ads<\/li>\n<li>social media post<\/li>\n<li>spot radiofonici<\/li>\n<li><a href=\"#dettaglio-brochure-lenis-selections\">brochure<\/a><\/li>\n<li>riviste aziendali, come quella della <a href=\"https:\/\/jessicalongo.it\/it\/portfolio-it\/rivista-enologica-cantina-colterenzio\/\">Cantina Colterenzio<\/a><\/li>\n<li>magazine di promozione turistica e agroalimentare<\/li>\n<li>comunicati stampa<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e97153 elementor-widget elementor-widget-spacer\" data-id=\"1e97153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1565b00 elementor-widget elementor-widget-menu-anchor\" data-id=\"1565b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dettaglio-campagna-locanda-sudtirolese\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74dc32 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"e74dc32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adattamento campagna pubblicitaria per Locanda Sudtirolese<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae2288 elementor-widget elementor-widget-text-editor\" data-id=\"2ae2288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00fcdtiroler Gasthaus-Locanda Sudtirolese \u00e8 un marchio, creato dall\u2019Unione albergatori e ristoratori dell\u2019Alto Adige (hgv), a tutela e promozione della ristorazione rurale tradizionale dell\u2019Alto Adige. Un volume raccoglie ora le storie, le ricette e le persone delle 29 locande insignite del marchio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac9553 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"3ac9553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il mio lavoro in dettaglio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514bb4f elementor-widget elementor-widget-text-editor\" data-id=\"514bb4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per il lancio del volume, succus. ha creato una <strong>campagna out-of-home<\/strong> su citylight, con un claim utilizzato poi anche per la promozione del libro. Per la versione italiana del claim ho elaborato alcune proposte, corredandole di creative rationale: ovvero delle motivazioni che mi hanno guidata nel processo creativo e delle caratteristiche delle singole proposte. Cosa ho fornito:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d5d60 elementor-widget elementor-widget-text-editor\" data-id=\"77d5d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>6 proposte di <strong>transcreation del claim<\/strong><\/li>\n<li><strong>creative rationale<\/strong> dettagliata<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e92b2 elementor-widget elementor-widget-text-editor\" data-id=\"01e92b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">\u00c8 stata selezionata la proposta:<\/p>\n<p><\/p>\n<p style=\"text-align: center;\">OSPITALIT\u00c0 AUTENTICA.<br \/>\nRACCONTATA, VISSUTA,<br \/>\nASSAGGIATA.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc66fe8 elementor-widget elementor-widget-image\" data-id=\"cc66fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/locanda_sudtirolese_kampagne-1024x798.jpg\" class=\"attachment-large size-large wp-image-7511\" alt=\"Presentazione del volume dedicato alle Locande Sudtirolesi: il claim per la campagna pubblicitaria - visibile sullo schermo in secondo piano - \u00e8 stato transcreato dal tedesco all&amp;apos;italiano dalla traduttrice marketing Jessica Longo\" srcset=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/locanda_sudtirolese_kampagne-1024x798.jpg 1024w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/locanda_sudtirolese_kampagne-300x234.jpg 300w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/locanda_sudtirolese_kampagne-768x598.jpg 768w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/locanda_sudtirolese_kampagne.jpg 1495w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u00a9Locanda Sudtirolese\/hgv\/Folio<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13cd2eb elementor-widget elementor-widget-menu-anchor\" data-id=\"13cd2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dettaglio-sito-gran-buel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14b722 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"a14b722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sito web per la cantina vitivinicola Gran Buel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec8931 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1ec8931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>tenuta Gran Buel<\/strong> nasce da un sogno che il titolare inseguiva fin da bambino. Finch\u00e9, insieme alla compagna, non ha scovato il luogo perfetto sulle pendici porfiriche del Renon: un terreno abbandonato, ma con una storia viticola centenaria, che aspettava solo di essere riportato in vita. Ora, a un paio d&#8217;anni dalla fondazione, la tenuta \u00e8 stata inserita in Vitae, la guida enologica dell&#8217;Associazione Italiana Sommelier (AIS).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae7f85 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"4ae7f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il mio lavoro in dettaglio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7462200 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7462200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il wording in tedesco, ricco di suggestioni ed emozioni, meritava una versione italiana altrettanto evocativa. Cosa ho <strong>tradotto dal tedesco all\u2019italiano<\/strong>:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e216b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75e216b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>pre-sito<\/strong> di lancio<\/li>\n<li><strong>sito web<\/strong> definitivo in tutte le sue parti, compresi <strong>headline e microcopy<\/strong><\/li>\n<li><strong>schede tecniche<\/strong> dei vini<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e60ab82 elementor-widget elementor-widget-text-editor\" data-id=\"e60ab82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ecco il <a href=\"https:\/\/www.granbuel.it\/it\/\" target=\"_blank\" rel=\"noopener\">sito web di Gran Buel<\/a> e, qui sotto, un estratto dalla home.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd34540 elementor-widget elementor-widget-image\" data-id=\"fd34540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/FireShot-Capture-019-Gran-Buel-Tenuta-vinicola-a-Bolzano-Alto-Adige-www.granbuel.it_-1024x520.png\" class=\"attachment-large size-large wp-image-7509\" alt=\"Testi dal sito della Tenuta vinicola Gran Buel: i testi, tradotti dal tedesco all&amp;apos;italiano, sono della traduttrice marketing Jessica Longo\" srcset=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/FireShot-Capture-019-Gran-Buel-Tenuta-vinicola-a-Bolzano-Alto-Adige-www.granbuel.it_-1024x520.png 1024w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/FireShot-Capture-019-Gran-Buel-Tenuta-vinicola-a-Bolzano-Alto-Adige-www.granbuel.it_-300x152.png 300w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/FireShot-Capture-019-Gran-Buel-Tenuta-vinicola-a-Bolzano-Alto-Adige-www.granbuel.it_-768x390.png 768w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/FireShot-Capture-019-Gran-Buel-Tenuta-vinicola-a-Bolzano-Alto-Adige-www.granbuel.it_-1536x780.png 1536w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/FireShot-Capture-019-Gran-Buel-Tenuta-vinicola-a-Bolzano-Alto-Adige-www.granbuel.it_.png 1788w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d6e30 elementor-widget elementor-widget-spacer\" data-id=\"f9d6e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1331827 elementor-widget elementor-widget-menu-anchor\" data-id=\"1331827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"dettaglio-brochure-lenis-selections\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203b51f bt-pattern elementor-widget elementor-widget-heading\" data-id=\"203b51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leni's Selections: brochure e landing page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f369cd elementor-widget elementor-widget-text-editor\" data-id=\"5f369cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leni\u2019s Selection<\/strong> \u00e8 la linea prodotti Ho.Re.Ca. di <strong>VOG Products<\/strong>, il maggiore marchio altoatesino per la lavorazione di frutta di origine locale. Le menti creative di succus. hanno realizzato la <strong>brochure<\/strong> in tedesco e, adattando e arricchendo i contenuti, anche la <strong>landing page<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f035aeb bt-pattern elementor-widget elementor-widget-heading\" data-id=\"f035aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il mio lavoro in dettaglio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948775b elementor-widget elementor-widget-text-editor\" data-id=\"948775b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I prodotti dell\u2019Alto Adige sono molto apprezzati dall\u2019hotellerie e dalla ristorazione italiana. Il <strong>wording italiano<\/strong> doveva quindi trasmettere il valore cardine di Leni\u2019s Selection: la materia prima come frutto del legame tra il territorio e gli agricoltori.<\/p>\n<p>Cosa ho trasformato in italiano partendo dall\u2019originale in tedesco:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e0c14 elementor-widget elementor-widget-text-editor\" data-id=\"34e0c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>wording<\/strong> per il sito e la brochure, compresi <strong>headline e claim<\/strong><\/li>\n<li>descrizione dei <strong>prodotti<\/strong><\/li>\n<li><strong>ricette<\/strong><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2dcc7 elementor-widget elementor-widget-text-editor\" data-id=\"aa2dcc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ecco la <a href=\"https:\/\/www.lenisselection.it\/it\/\" target=\"_blank\" rel=\"noopener\">landing page in italiano di Leni\u2019s Selection<\/a>\u00a0e, qui sotto, un estratto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7824236 elementor-widget elementor-widget-image\" data-id=\"7824236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1314\" height=\"829\" src=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2024\/09\/Lenis-Selection_sito-e1726238085688.png\" class=\"attachment-full size-full wp-image-7519\" alt=\"Testi dalla brochure prodotti di Leni&amp;apos;s Selection: i testi originali in tedesco sono stati ricreati in italiano dalla traduttrice Jessica Longo\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9600cfd\" data-id=\"9600cfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17135a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17135a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-049b685\" data-id=\"049b685\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e339bfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e339bfe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7944ff0\" data-id=\"7944ff0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-426a404 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"426a404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cosa ne pensa il cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"dce-fix-background-loop elementor-element elementor-element-1aeb75c templatemode-yes elementor-widget elementor-widget-dyncontel-acfposts\" data-id=\"1aeb75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;carousel_autoplay_enable&quot;:&quot;yes&quot;,&quot;carousel_infinite_enable&quot;:&quot;yes&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;carousel_speed&quot;:500,&quot;carousel_autoplayspeed&quot;:5000,&quot;carousel_effect&quot;:&quot;slide&quot;}\" data-widget_type=\"dyncontel-acfposts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"acfposts-grid dce-posts-wrap carowsel-style\" data-style=\"carousel\">\n\n\t\t\t\t\n\t\t\t\t\t<div data-dce-post-id=\"3686\" class=\"dce-post-item dce-post-item-3686 dce-elementor-3686 elementor-1024 column-  \">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"dce-wrapper \">\n\n\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3138\" class=\"elementor elementor-3138 elementor-2419 dce-elementor-rendering-id-1 elementor-2419\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43905e8 elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43905e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be6c9cc\" data-id=\"be6c9cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-dce-title-color=\"#411A15\" class=\"elementor-element elementor-element-93c9376 elementor-widget elementor-widget-heading\" data-id=\"93c9376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sensibilit\u00e0 linguistica e creativit\u00e0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c885e elementor-widget elementor-widget-dyncontel-content\" data-id=\"d0c885e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dyncontel-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"dce-content \"><div class=\"dce-content-wrapper\"><p>Jessica Longo sa cogliere l'essenza delle parole. Traduce verso l'italiano i nostri testi tedeschi con leggerezza e sensibilit\u00e0, trasferendo il nocciolo del messaggio originale e ricreandone lo stesso effetto. Collaborare con Jessica \u00e8 sempre una grande piacere!<\/p>\n<\/div><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#411A15\" class=\"elementor-element elementor-element-1091a05 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1091a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">&mdash;&nbsp;Julia Algrang, COO,&nbsp;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">succus. Kommunikation,&nbsp;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bolzano, Alto Adige<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbdef37 elementor-widget elementor-widget-button\" data-id=\"cbdef37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jessicalongo.it\/it\/referenze\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tutte le referenze<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a5923 elementor-widget elementor-widget-button\" data-id=\"64a5923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jessicalongo.it\/it\/contatto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattami<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d5fb7fc\" data-id=\"d5fb7fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86e993b animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"86e993b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jessicalongo.it\/it\/referenze\/succus-2\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"115\" src=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2020\/06\/SUCCUS-Agentur-Suedtirol-768x115.png\" class=\"attachment-medium_large size-medium_large wp-image-3077\" alt=\"\" srcset=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2020\/06\/SUCCUS-Agentur-Suedtirol-768x115.png 768w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2020\/06\/SUCCUS-Agentur-Suedtirol-300x45.png 300w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2020\/06\/SUCCUS-Agentur-Suedtirol.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><!-- end wrapper -->\n\n\t\t\t\t\t<\/div><!-- end item -->\n\n\t\t\t\t\t\n\t\t\t<\/div><!-- end grid -->\n\n\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ebe598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ebe598\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d47393f\" data-id=\"d47393f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d71f40 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d71f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La tua agenzia pubblicitaria sta lanciando un brand tedesco sul mercato italiano? Hai bisogno di un copywriter che adatti la comunicazione al target italiano.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa6847 elementor-widget__width-initial elementor-widget elementor-widget-spacer\" data-id=\"aaa6847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b397e9d elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"b397e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jessicalongo.it\/it\/contatto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hai bisogno di un transcreator<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dal 2017 affianco come freelance succus. comunicazione, agenzia pubblicitaria di Bolzano. Il mio compito: adattare per il target di lingua italiana i contenuti e le campagne pubblicitarie creati originariamente in tedesco. In altre parole: copywriting per il target italiano partendo dall&#8217;originale in tedesco. In gergo: transcreation. Negli anni, il team di succus. mi ha affidato [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[42],"tags":[47],"class_list":["post-7496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-it","tag-marketing-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts\/7496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/comments?post=7496"}],"version-history":[{"count":16,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts\/7496\/revisions"}],"predecessor-version":[{"id":8701,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts\/7496\/revisions\/8701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/media\/7683"}],"wp:attachment":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/media?parent=7496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/categories?post=7496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/tags?post=7496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}