{"id":8002,"date":"2023-05-30T09:39:48","date_gmt":"2023-05-30T07:39:48","guid":{"rendered":"https:\/\/jessicalongo.it\/?p=8002"},"modified":"2025-05-30T09:40:06","modified_gmt":"2025-05-30T07:40:06","slug":"brand-abbigliamento-sport-in-montagna-proposta-descrizioni-prodotto","status":"publish","type":"post","link":"https:\/\/jessicalongo.it\/it\/portfolio-it\/brand-abbigliamento-sport-in-montagna-proposta-descrizioni-prodotto\/","title":{"rendered":"Brand abbigliamento sport in montagna | Proposta descrizioni prodotto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8002\" class=\"elementor elementor-8002 elementor-8001\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-111f386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"111f386\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5a4504\" data-id=\"c5a4504\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a14b722 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"a14b722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il cliente: brand di abbigliamento per sport in montagna<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76bc57 elementor-widget elementor-widget-text-editor\" data-id=\"c76bc57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un brand italiano attivo nel mercato internazionale, che sviluppa e vende in tutto il mondo <strong>abbigliamento e calzature per diverse discipline di sport in montagna.<\/strong> In particolare: alpinismo, arrampicata, trekking e corsa in montagna.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc7776 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"adc7776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La proposta: descrizioni prodotto per il catalogo invernale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d717c26 elementor-widget elementor-widget-text-editor\" data-id=\"d717c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tramite una agenzia di content ho proposto il copywriting per alcune <strong>descrizioni prodotto destinate al catalogo invernale<\/strong>.<\/p>\n<p>Nell&#8217;arco di pochi giorni mi sono immersa nel mondo di questo noto brand outdoor, cos\u00ec da entrare il pi\u00f9 possibile in risonanza nonostante le tempistiche limitate. <strong>Filosofia, target, brand voice, guida di stile, no-words, lunghezza, formattazione<\/strong>\u00a0\u2013 tutto era descritto in dettaglio nel brief dell&#8217;agenzia.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ef837 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"46ef837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il mio lavoro in dettaglio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0dd0ff elementor-widget elementor-widget-text-editor\" data-id=\"b0dd0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&nbsp;<\/p>\n<ul>\n<li>Analisi di tutto il materiale di brief, immersione nel brand e nel tema, ricerche<\/li>\n<li>Confronto con l&#8217;agenzia di content su aspetti non ancora definiti<\/li>\n<li>Copywriting: creazione di descrizioni prodotto sulla base del brief<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90bf2a elementor-widget elementor-widget-spacer\" data-id=\"f90bf2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4241712 bt-pattern elementor-widget elementor-widget-heading\" data-id=\"4241712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il risultato<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02d200 elementor-widget elementor-widget-image\" data-id=\"d02d200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2025\/05\/Portfolio-MountainSportBrand-1-1024x1024.png\" class=\"attachment-large size-large wp-image-8007\" alt=\"\" srcset=\"https:\/\/jessicalongo.it\/wp-content\/uploads\/2025\/05\/Portfolio-MountainSportBrand-1-1024x1024.png 1024w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2025\/05\/Portfolio-MountainSportBrand-1-300x300.png 300w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2025\/05\/Portfolio-MountainSportBrand-1-150x150.png 150w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2025\/05\/Portfolio-MountainSportBrand-1-768x768.png 768w, https:\/\/jessicalongo.it\/wp-content\/uploads\/2025\/05\/Portfolio-MountainSportBrand-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9600cfd\" data-id=\"9600cfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e323bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e323bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-92877d3\" data-id=\"92877d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebaa1fb elementor-widget elementor-widget-spacer\" data-id=\"ebaa1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc714d bt-big-text elementor-widget elementor-widget-text-editor\" data-id=\"6bc714d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La maestosit\u00e0 della montagna. La fatica, la sfida. I prodotti outdoor che accompagnano fin sulla cima e poi gi\u00f9 a valle. Sono un&#8217;appassionata di sport in montagna, conosco il tuo mondo. E sono anche la copywriter che pu\u00f2 aiutarti a promuoverlo.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7a58e elementor-widget elementor-widget-button\" data-id=\"8f7a58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jessicalongo.it\/it\/contatto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Copywriting per brand di montagna<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45f560b\" data-id=\"45f560b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il cliente: brand di abbigliamento per sport in montagna Un brand italiano attivo nel mercato internazionale, che sviluppa e vende in tutto il mondo abbigliamento e calzature per diverse discipline di sport in montagna. In particolare: alpinismo, arrampicata, trekking e corsa in montagna. La proposta: descrizioni prodotto per il catalogo invernale Tramite una agenzia di [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[42],"tags":[46,47],"class_list":["post-8002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-it","tag-outdoor-it","tag-marketing-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts\/8002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/comments?post=8002"}],"version-history":[{"count":6,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts\/8002\/revisions"}],"predecessor-version":[{"id":8034,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/posts\/8002\/revisions\/8034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/media\/3101"}],"wp:attachment":[{"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/media?parent=8002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/categories?post=8002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jessicalongo.it\/it\/wp-json\/wp\/v2\/tags?post=8002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}